WHAT DOES «CODE OF PRACTICE» MEAN?
At the beginning I would like to say that every serious company has own code of practice, or in other words a set of rules for customer care. To my mind it is very important to have a good customer care for any business. Because if the company has good customer care, its clients come back and purchase new goods again. Therefore the company’s profits will be constantly growing. And as a result it will be more competitive. It seems to me that these conditions are guarantee of success.
A good example of such companies is IKEA Business and British Airways. As for the IKEA Business Company it offers a full range of services for customers. Firstly, its good-trained staff can help with everything from individual workstations to planning a complete office. Secondly, its customers can purchase what they want from the special Business catalogue, or from the complete range in the store. As for British Airways company its employees, who make customers unhappy, must apologize in person. The company has a number of items; they are given to customers who are dissatisfied with their service, such as toys, chocolates, calculators and so on.