Global Economy

There are some good companies, whose goods I prefer. They are «Benetton», «Sony» and «L’Oreal».

Speaking about «Benetton», I would like to say that it is an Italian company. «Benetton» is known as a very successful clothing manufacture. Nowadays it produces sportswear, which is known as a high quality clothes. It is an interesting fact, that «Benetton» has another trademark called «Sisley», which produces more expensive clothing.

As for «Sony» this company is the world leader in electronics. For example, it produces the Sony Walkman and computer games. Nowadays «Sony» works with musical production. It made the music for the film “Titanic”.

«L’Oreal» is a well-known company, which produces cosmetics. Million women all over the world choose its goods, such as powder, mascara and so on. «L’Oreal» has the slogan “Because I’m worth it”.

I choose the goods of these companies for their quality. It is not the news that all these companies try to attract as many customers as possible and to win their loyalty.

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The question is to find all pros and cons of virtual and traditional types of retailing. The main disadvantage of virtual retailing is in the quantity of its potential buyers. Nobody will deny that the customer profile is limited. To be a customer of virtual shop you need the Internet, TV shopping channels or mail-order catalogues. But this market is full of opportunities because everyday thousands of people open comfort and convenience of virtual shopping.

Besides if you are the owner of a virtual retail outlet you have not to find place or build your shop (as we know it is really difficult and expensive) and you have not to pay rent monthly and to recruit additional personnel.

And as for traditional shopping, people will never refuse the opportunity to see and to touch the things they want to buy.

This way I can’t give an exact answer to this question, because it depends on kind of goods I will sell. For example, if I sell compact discs or books, it will be reasonably to open the Internet shop, but as for food-stuffs and clothes it will be reasonably to open a traditional retail outlet.

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YOU CAN TAKE A HORSE TO THE WATER

BUT YOU CANNOT MAKE IT DRINK

an English proverb

Have you seen the film «Pirates of the Caribbean: The Curse of the Black Pearl»? If not, you ought to do it, since it’s a wonderful cliff-hanger. I’ve done it for the second time today, because I like Johnny Depp.

It would be very nice to see this film in a movie theatre, but I’ve done it using Crystal Player on my computer. I use Windows XP as absolute majority of my friends, but I don’t use Windows Media Player and they do the same. It’s not because we have a lot of money to buy new licensed software…

A well-known problem in the countries of the former Soviet Union: breach of copyright. You can’t get away from facts. Therefore I have an opportunity to use not only freeware and shareware, but also commercially available software absolutely free of charge.

It’s a notorious fact, that European Union imposed a fine ($ 613, 5 million) on Microsoft Corporation in March. The company includes Windows Media Player in its operating system Windows - it was one of the reasons.

I agree that users, who buy this operating system, have an opportunity to use Windows Player. They don’t want to buy players from other software publishers and Microsoft’s rivals are indignant at it.

But breach of copyright brings advantages for users, who don’t pay for their software, they have freedom in choosing. Fortunately or unfortunately, infraction can be non-punishable…

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What player do you use?