VIRTUAL OR TRADITIONAL TYPES OF RETAILING???
The question is to find all pros and cons of virtual and traditional types of retailing. The main disadvantage of virtual retailing is in the quantity of its potential buyers. Nobody will deny that the customer profile is limited. To be a customer of virtual shop you need the Internet, TV shopping channels or mail-order catalogues. But this market is full of opportunities because everyday thousands of people open comfort and convenience of virtual shopping.
Besides if you are the owner of a virtual retail outlet you have not to find place or build your shop (as we know it is really difficult and expensive) and you have not to pay rent monthly and to recruit additional personnel.
And as for traditional shopping, people will never refuse the opportunity to see and to touch the things they want to buy.
This way I can’t give an exact answer to this question, because it depends on kind of goods I will sell. For example, if I sell compact discs or books, it will be reasonably to open the Internet shop, but as for food-stuffs and clothes it will be reasonably to open a traditional retail outlet.
<:3 )~~