companies at Global Economy

I’ like to compare the history of two famous companies “Ford” and “Bic”. At first sight we can say that nothing common could be in the history of these companies, but I’d like to say that there are several common points.

As we know “Ford” company produces cars and it was the first company which began to produce horseless carriages and then cars. And what about the “Bic” company, it was the first in producing disposable products such as ballpoints pens, razors and lighters. Also the profit of these companies is always increasing.

As for differences, as I mentioned these companies are specialized in different products. Besides the “Ford” company was founded earlier then “Bic”, so it was founded in 1903 while the “Bic” company only in 1950. Also “Ford” was founded in America and is considered to be an American company, but the “Bic” company is French one.

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There are some good companies, whose goods I prefer. They are «Benetton», «Sony» and «L’Oreal».

Speaking about «Benetton», I would like to say that it is an Italian company. «Benetton» is known as a very successful clothing manufacture. Nowadays it produces sportswear, which is known as a high quality clothes. It is an interesting fact, that «Benetton» has another trademark called «Sisley», which produces more expensive clothing.

As for «Sony» this company is the world leader in electronics. For example, it produces the Sony Walkman and computer games. Nowadays «Sony» works with musical production. It made the music for the film “Titanic”.

«L’Oreal» is a well-known company, which produces cosmetics. Million women all over the world choose its goods, such as powder, mascara and so on. «L’Oreal» has the slogan “Because I’m worth it”.

I choose the goods of these companies for their quality. It is not the news that all these companies try to attract as many customers as possible and to win their loyalty.

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At the beginning I would like to say that every serious company has own code of practice, or in other words a set of rules for customer care. To my mind it is very important to have a good customer care for any business. Because if the company has good customer care, its clients come back and purchase new goods again. Therefore the company’s profits will be constantly growing. And as a result it will be more competitive. It seems to me that these conditions are guarantee of success.

A good example of such companies is IKEA Business and British Airways. As for the IKEA Business Company it offers a full range of services for customers. Firstly, its good-trained staff can help with everything from individual workstations to planning a complete office. Secondly, its customers can purchase what they want from the special Business catalogue, or from the complete range in the store. As for British Airways company its employees, who make customers unhappy, must apologize in person. The company has a number of items; they are given to customers who are dissatisfied with their service, such as toys, chocolates, calculators and so on.

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